Sridhar Balasubramanian’s teaching and research interests are in marketing strategy and technology strategy, innovation and growth strategy, customer-focus, services design and marketing, e-business, customer relationship management, game theory and the management of competition. He specializes in bringing the tools and concepts of market-focus and customer-focus into other functional areas, including the management of the human resource function. Before he began his academic career, he was area sales manager for India’s leading food manufacturing and marketing company. He has advised start-ups and existing firms on issues related to becoming customer focused, the design and implementation of marketing strategy, building creative thinking and innovation skills, and the pursuit of profitable innovation and growth.